{"id":391,"date":"2015-06-07T09:39:30","date_gmt":"2015-06-07T08:39:30","guid":{"rendered":"http:\/\/www.ogk.at\/?p=391"},"modified":"2024-03-20T15:18:09","modified_gmt":"2024-03-20T14:18:09","slug":"medienjournal-12015","status":"publish","type":"post","link":"https:\/\/ogk.at\/en\/medienjournal-12015\/","title":{"rendered":"Medien Journal 1\/2015"},"content":{"rendered":"<p>Seit etwa zehn Jahren wird die Bedeutung des Social Web f\u00fcr Public Relations und Organisationskommunikation<br \/>\ndiskutiert. W\u00e4hrend ein rasanter Wandel der Kommunikationspraxis beschrieben wird, kommt die Frage der Qualifikation von PR-PraktikerInnen erst allm\u00e4hlich in den Blick. Hierzu z\u00e4hlt neben der Ausbildung die laufende<br \/>\nWeiterentwicklung von Qualifikationen im Sinne des lebenslangen Lernens in einer sich rasch \u00e4ndernden Welt der Kommunikation. In diesem Beitrag diskutieren wir einzelne Aspekte dieser Fragen und beleuchten die Rolle von Web Literacies in der Ausbildung als Grundlage f\u00fcr eine sp\u00e4tere T\u00e4tigkeit in der Onlinekommunikation. Weiterhin<br \/>\nbeleuchten wir Communities of Practice als Ans\u00e4tze des lebenslangen Lernens von BerufspraktikerInnen.<\/p>\n<p><a href=\"http:\/\/www.ogk.at\/1701961179007\/wp-content\/uploads\/2015\/06\/Medien-Journal-1_2015-Inhaltsverzeichnis.pdf\">Medien Journal 1_2015 Inhaltsverzeichnis<\/a><\/p>\n<p><a href=\"http:\/\/www.ogk.at\/1701961179007\/wp-content\/uploads\/2015\/06\/Medien-Journal-1_2015-Editorial.pdf\">Medien Journal 1_2015 Editorial<\/a><\/p>\n<p><a href=\"http:\/\/www.ogk.at\/1701961179007\/wp-content\/uploads\/2015\/06\/Medien-Journal_1_2015_Pleil-Helferich_Onlinekommunikation.pdf\">Ausgew\u00e4hlter Beitrag: Pleil\/Helferich &#8222;Fit in der Onlinekommunikation&#8220;<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Seit etwa zehn Jahren wird die Bedeutung des Social Web f\u00fcr Public Relations und Organisationskommunikation diskutiert. W\u00e4hrend ein rasanter Wandel der Kommunikationspraxis beschrieben wird, kommt die Frage der Qualifikation von PR-PraktikerInnen erst allm\u00e4hlich in den Blick. Hierzu z\u00e4hlt neben der Ausbildung die laufende Weiterentwicklung von Qualifikationen im Sinne des lebenslangen Lernens in einer sich rasch [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[68,74],"tags":[],"class_list":["post-391","post","type-post","status-publish","format-standard","hentry","category-mj-de-de","category-mj-hefte-de-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Medien Journal 1\/2015 - \u00d6GK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ogk.at\/en\/medienjournal-12015\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medien Journal 1\/2015 - \u00d6GK\" \/>\n<meta property=\"og:description\" content=\"Seit etwa zehn Jahren wird die Bedeutung des Social Web f\u00fcr Public Relations und Organisationskommunikation diskutiert. 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